What To Do When Your Audience is BURNT OUT From The SAME Ole Marketing From Every High Ticket Coaching Offer

With hundreds of coaches online who have similar offers, it’s getting harder to attract attention then differentiate yourself like the old days of pre 2020:

• With just writing content to teach a topic

• Using pain based copywriting

• Testimonials

Though these are important, it's not going to get you there to attract attention and differentiate what matters most.

How a person feels about you! (what you give off)

For example, when you first meet someone, immediately there’s a “feel” to that person, then within a minute you subconsciously either:

• This person is cool, I want to get to them him/her

• There’s something off about this person, not sure yet

• I’m not judging this person, I’ll give this time.

• I don’t like this person

So we have one end of the spectrum where you instantly “click” all the way to the other end of the spectrum where you have to kick in your executive functions to re-frame your thoughts (which takes energy)

That’s because there’s something there, unseen but felt.

Let it be known, your energy doesn’t lie, and one of our oldest detection systems (our intuition, or our ability to sense emotions) picks it up.

Which is good news, because attracting leads, and being magnetic does NOT mean have to start getting better dancing skills or lip syncing skills than the next coach in your niche.

What you must know is why someone would look at your stuff and sticks with you.

What Trends & Gimmicks Can NEVER Take Away From YOU!

It comes down to your the energy you give off FIRST, and your energy allows you to express yourself in the way you really are aka charisma/personality

While it used to be the offer, and how attractive the headline is, if you’re scrolling through your feed and you continually see the same formula and style from other coaches what’s going to happen???

You start to ignore it cause you’re desensitized.

What’s left?... YOU!

It’s easy when there are only a handful of people selling or doing something, then it becomes a REAL business when there’s more and more competition.

Now, we need both, content that’s positioned a certain way (skillsets), and being able to express your personality which gives off a ‘feel’ (aka energy)

That’s your personal brand presence..

And this is where The Profile Lines in Human Design helps give you direction, and through your own creativity you express and own that shit!

Use the Brand Presence you we’re Already Born with and Designed to Be

Profile lines are the “character” you play in this world, while your strategy and authority is how you enter into projects, deals, and opportunities and even solving the problems.

Your profile line is more about the energy you give off and perceived by others naturally, and there are 5 of them, each person will have 2 lines.

One is conscious which is the first number, that’s what you’re aware of (if you’re connected to it) and the other is unconscious, which is the second number (which is what you naturally do and default to)

The profile is part of your brand presence, and the more you own this the more you’ll get people who are more aligned with you.

How you look at all of this is in this order…

Your Energy Type which is the big overarching piece and your Profile which is the how you’re perceived.

Your Brand Presence Broken Down

I will give you the old name used in the traditional Human Design system, and a name what I’ve seen with clients.

Line 1 - Investigator (PhD)

This line is introspective. You’re a resource for the depth of your knowledge, and you need a base/foundation to have based on cultivating information or knowledge through study, research or looking into things to gain mastery or depth of something.

The foundation is not only in knowledge, but also ‘knowing’ you have a solid foundation to fall back on is important to express this line. This could be knowing you have a foundation of stable:

• Stable finances

• Belief system

• Trust

• Relationship

The Theme:

• Information is your power and comfort

• Information and knowledge is your foundation / baseline to start with or “rock” so you can move forward

• You are a person of depth and wants to be seen as an authority on a subject or topic

This line is naturally curious, and lives a life curiously wanting to explore things, and loves to build the foundations by gathering and understanding something first before doing something.

Line 2 - The Hermit (The Innate Genius)

Will perform and express what they know when “called”

They have a natural talent, they tend to just do the thing and do it so well but can’t explain it because it’s innate to you.

This line needs time for contemplation and is very good at processing info when they are alone, then can figure out how to “integrate” and/or “release” something that’s not in alignment. When they are focused on something or trying to process something they can’t be bothered with other stuff, so it may seem like they don’t care, while in reality, they’re figuring how to integrate something.

They take alone time so they can process and become ready, and designed to be called out to then integrate the wisdom.

Similar to “Projector” strategy.

Theme:

• Time alone to process and figure out

• Trust and allow your talents to display

• Time to see and allow for application / Practicality

• Doesn’t want to be bothered, if pursuing something or something is on their mind already

Line 3 - The Martyr (Experimenter)

Learn and explore through trial and error because they need to experience the learning process so they cultivate the depth and nuances of what works and what doesn’t and share with others.

There are no mistakes as a line 3, because each mistake leads to wisdom and discovery of doing something better, or what not to do so you can grow.

Theme:

• Leads by example

• Wise with street smarts cause you’ve been there and done that

• Experimentation cause you want to understand the hands-on

Line 4 - Opportunist (The Relationship Builder)

The 4 lines are about building relationships, and building community. The quality of their life depends on the quality of their relationships and how strong those foundations are. It’s about investing in the right people.

Through their community and relationships is where opportunities come.

For the 4, it’s not about being an extrovert, they don’t need a huge community, they invest in the right people. And they are natural leaders in their community when they share it with the people they know.

Line 4’s are always prepared, they need to know what’s going on right now and be prepared for the next move, they’re uncomfortable with limbo.

Theme:

• Build a good foundation of relationships, processes, home base to ground yourself

• Community and relationships

• Good environments allow you to flourish

Line 5 - The Heretic (The One)

The challenge of the 5 line is a little more fixed because you have an energy/aura of a healer.

You are like a mirror and people “project” what they need to heal in themselves onto you, however it takes someone that’s SUPER aware to be able to see this and be willing to do the work on themselves when you reflect it back.

When we speak working with the general population, it is important for you to be very solid in your own values, vision, mission and principles so we don’t mistake other people’s shit for our own so you can reflect back what they need to heal in themselves.

Environment is big for the heretic because they need others to project the highest selves of them from others.

When operating as Heretic, we have the energy that we give off when we step into our character (the line) of leaders and mentors because IF we are aware of ourselves and aware of others projecting we can pick out what’s not them, and pull their highest self from them by giving them or “leading” them to what they need in order to heal themselves.

On the other side, the Heretic is a disruptor when they can see things can be done better and bring more practicality, they disrupt and innovate and then simplify.

The challenge is when we see the potential in people we want to reflect it back but they need to be ready to receive that information.

Theme:

• Leadership in seeing what others need to heal to reach full potential

• Disruptive and Innovative this line naturally takes complex topics, and problems then simplifies it into something practical

• Is a mirror and can have projections put on to them negative and positive

Line 6 - Role Model (Teacher)

The line 6 has a gift for taking in the higher view and disconnecting from the drama, and offering an objective, wise perspective on what’s happening from a bigger perspective.

This line has a 3 phase life. The first part of their life they are experiencing “life” trying things and it can be hectic. (this is through the first 28-30 years)

The second phase in life they’ve started to figure out who they are and what they want and start to be more solid in the direction they head in.

Third phase from all the experiences, and through going in the direction of where they feel aligned and have mastered it. They now share, and help others with their wisdom in alignment.

Theme:

• Phases of life leads to something better and cultivates wisdom

• Can zoom in and see the details also can zoom out to see the bigger picture

• Cycles are a common theme in their lives (big, or small can range from ideas, people, and circumstances)